This is a scalable business, and content and context at its finest.īut enough about Snapchat what does it mean for you, a user? Even now when I go to any public place, I’m seeing at least two or three custom filters in my app. I would not be surprised if in twenty-four months, a stunning amount of the world is covered by these filters. When you think about the way this aspect of Snapchat’s business is structured creates unlimited amounts of inventory. Why You Should Use Snapchat Geofiltersįirst off, these filters could become an enormous business for Snapchat. This product is literally too good to pass up. Here’s a guide on how to upload and create your own filter. I’ve heard about people using them for weddings or parties. So far, I’ve seen brands use them for events they host. VaynerMedia used it for a number of event-based activations. In the past this was reserved through an application process that Snapchat controlled. So what’s exciting about this new product? Well, Snapchat has made it so that anyone can create and upload a custom filter to any area they want. This website has a stunning amount of geofilters archived and listed super fun to browse around on it and check them out. Geofilters first started appearing a little less than a year ago, and they’ve taken off from there. For example, when you are standing near the Flatiron building in New York, you can get this Flatiron filter. But geofilters are different because they are only available when you are in a certain location. In case you’re just getting into Snapchat, a geofilter is like a normal Snapchat filter: a design you can overlay onto a photo you take in the app. Industry news was excited, but for how amazing of a product they are, custom Snapchat geofilters have remained stunningly under the radar. Less than a month ago, Snapchat opened custom on-demand geofilters to everyone.
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